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Hello! I am Ekaterina, multilingual marketing & guest experience specialist, leading a premium hospitality group transformation mission in Thailand. Bridging hotel operations and guest delight.

Strong track record in brand activation, guest journey optimization on and offline, cross-department-agencies coordination and digital tool adoption to reduce costs and boost revenue.

Looking for a role in Marketing, Branding, CX in hospitality, wellness, lifestyle, permanent contract in Europe/Asia, based in Paris.

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https://youtube.com/shorts/yMXhqXFgDlM?si=KZMJGDN28ZIVV0YQ

💼 Experience

Marketing & Guest Experience - mission, Muang Samui, Thailand | 2025 - Present

• Brand Architecture & Storytelling. Leading group-wide rebranding of 2 premium resorts, 2 restaurants, 1 spa, shifting the identity toward "Wellness & Thai Heritage." Implemented new visual guidelines, tone of voice, and lifestyle narratives across 20+ digital channels and on-property collateral.
• Content & Creative Direction. Increased social media engagement by 20%, saved 60K THB monthly via an agile creative workflow set-up ****(SMM, Graphics, Canva, SharePoint). ****Managed end-to-end production of visual assets, drone cinematography and lifestyle photography.
• Branding to Bookings. Website traffic and conversion rates doubled. Generated 2.1 mil THB in direct revenue during Black Friday campaign.
• CX & Guest-Tech Integration. Audited and benchmarked the guest-tech ecosystem (Handigo, Duve, Canary, StayPlease, Revinate, Opera, Siteminder). Guest journey redesign enhanced Rooms, F&B, Wellness, Events upsells.
• Performance & Operational Reporting. Transitioned 20+ managers to MS365 Teams/SharePoint, establishing a centralised data-driven culture. Delivered monthly reports to ownership highlighting a 50+% GOP and positive KPIs.
• Deliverables examples : website, sales deck factsheet, FPV drone cinematography, social media

Marketing consultant, freelance, Paris | 2024 - present

• Strategic consulting. Hospitality and cultural client support in marketing & communications.

Marketing & CRM manager - Ifop Group, Paris | 2013 - 2023

• Offer Marketing & Lead Acquisition. Boosted qualified leads and SQLs by 20%, improved client retention. Developed sales and marketing deck for teams in France, the USA, and China. Implemented HubSpot CRM and created GDPR-compliant lead magnets. Managed SEO, social media, event strategies (examples via video link).
• Branding & Positioning. Increased website traffic by 30%, doubled LinkedIn audience, generated up to 300% ROI on events. Strengthened market leader and CSR positioning; managed five websites; optimized B2B client experience and journeys; developed strategic partnerships.
• Client support. L’Oréal, LVMH, Rocher, SEB, Macif... - over 20 satisfied clients.
• Analysis & Research. Strategic planning, insights, published 30 trend books.
• Team Management. Led communication, CRM specialists, external agencies. Established sustainable processes and a productive, collaborative team culture.