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Hello! I am Ekaterina - multilingual Marketing & Brand consultant with 12 years of experience at the intersection of brand strategy, guest experience, and multi-channel marketing.

Based in Paris, available internationally.

French · English · Russian.

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https://youtube.com/shorts/yMXhqXFgDlM?si=KZMJGDN28ZIVV0YQ

💼 Experience

I am currently working as a freelance consultant: full-stack social media and multi-channel marketing for a premium Parisian vacation rental agency, and content strategy & LinkedIn for a B2B hotel technology platform.

I recently led the rebranding of a premium multi-property hospitality group in Thailand - building brand identities from scratch, deploying marketing across every channel from OTA and PMS to social media and on-property print, and generating 60,000 EUR in direct revenue.

Before that, 10 years at Ifop Group, developing brand strategy and consumer trends and insights for LVMH, L'Oréal, Groupe Rocher, SEB, Macif.

Strong track record in brand activation, multi-channel coherence (online & offline), guest journey design, and digital tool adoption - with a hands-on approach that bridges strategy and execution.

Open to roles in Marketing, Branding, and CX — in hospitality, wellness, and lifestyle. CDI or freelance mission. Based in Paris, available internationally. French · English · Russian.

Marketing consultant, freelance, Paris | 2024 - present

• Strategic consulting. Hospitality and cultural client support in marketing & communications.

Marketing & Guest Experience - mission, Muang Samui, Thailand | 2025 - Present

• Brand Architecture & Storytelling. Leading group-wide rebranding of 2 premium resorts, 2 restaurants, 1 spa, shifting the identity toward "Wellness & Thai Heritage." Implemented new visual guidelines, tone of voice, and lifestyle narratives across 20+ digital channels and on-property collateral.
• Content & Creative Direction. Increased social media engagement by 20%, saved 60K THB monthly via an agile creative workflow set-up ****(SMM, Graphics, Canva, SharePoint). ****Managed end-to-end production of visual assets, drone cinematography and lifestyle photography.
• Branding to Bookings. Website traffic and conversion rates doubled. Generated 2.1 mil THB in direct revenue during Black Friday campaign.
• CX & Guest-Tech Integration. Audited and benchmarked the guest-tech ecosystem (Handigo, Duve, Canary, StayPlease, Revinate, Opera, Siteminder). Guest journey redesign enhanced Rooms, F&B, Wellness, Events upsells.
• Performance & Operational Reporting. Transitioned 20+ managers to MS365 Teams/SharePoint, establishing a centralised data-driven culture. Delivered monthly reports to ownership highlighting a 50+% GOP and positive KPIs.
• Deliverables examples : website, sales deck factsheet, FPV drone cinematography, social media